"Personal data" refers to any data which directly or indirectly identifies you as an individual, or is capable of doing so. We collect and use personal data that we believe is necessary to conduct our business with you. The types of personal data we collect may include, but is not limited to:
Supply of personal data to us is non-obligatory, but failure to do so may result in us being unable to process your booking(s) or to provide services to you.
Your personal data may be used for the following purposes:
We may from time to time also use aggregate non-identifying information about our customers to better design and improve our products and services that we offer. This information will not identify any individual in particular.
Edmond Travel intends to use your personal data for direct marketing carried out by us, and for such purposes your personal data held by us may be provided to our entities or business partners for their use for direct marketing. The intended kinds of personal data to be used and the intended classes of marketing subjects are specified below. However, we may not so use or provide your personal data unless exempted by the Ordinance or we have received your consent.
For the above direct marketing use, we intends to:
You can always opt-out free-of-charge by contacting us if you no longer wish any of your personal data to be used in any of the described direct marketing purposes.
Personal data supplied to Edmond Travel will be kept confidential. However, we may disclose such data to or such data may become accessible or known to employees, agents, service providers and consultants of Edmond Travel who provide services to assist in fulfilling the purposes for which it was collected. Your personal data may also be provided to our entities for fulfilling the purposes for which it was collected (subject to any consent requirement relating to "Direct Marketing" above), and to our business partners for direct marketing use as described in "Direct Marketing" above. Other disclosure of your personal data will only be undertaken after we have obtained your prescribed consent, or as may be required by law.
Unless there is a specific legal requirement for us to keep the data, we will take all reasonably practicable steps to erase your personal data that is no longer required for the purposes for which the data was originally collected.
Edmond Travel is committed to protecting the security of your personal information. We use a variety of physical, technological and organisational measures to help protect your personal data from unauthorised or accidental access, processing, erasure or other use.
You are entitled to request access to personal data held by us about you and to correct such data. In accordance with the terms of the Ordinance, we may charge a reasonable fee for the processing of such data access requests.
You may direct your request in writing to:5/F,Bright Way Tower,
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